Flip the dial to abundance, then scarcity. Teams often notice the same backbone ideas survive both extremes: a clear promise, a crisp first-use, and a trust-building moment. At an edtech startup, this exercise protected teacher time-saving features through three pivots. It separates glitter from gold and invites scrappy prototypes that respect reality without shrinking ambition.
Some limits sharpen brilliance. Battery life, privacy rules, or warehouse sizes can force elegant solutions users adore. A food-delivery team discovered a 20-minute cap made neighborhoods feel reliably served, increasing loyalty. This question reframes obstacles as design partners, converting grumbling into gratitude and yielding edges that rivals, chasing everything, struggle to copy with conviction.
Onboarding is destiny. Ask how the very first sixty seconds can remove anxiety and spark curiosity. A museum app added a playful “nearby wonders” preview before login, raising retention. This prompt refocuses attention on emotional cues, not feature lists, and encourages tiny, shippable experiments that compound into trust, habit, and word-of-mouth over weeks.